Simon Staffans

Simon Staffans is the CEO of Finnish production company ReThink NMS. He has over 30 years of experience of all areas of the media industry, ranging from radio and newspaper journalism to documentaries, entertainment TV-formats as well as 360 and VR experiences. A special area of interest has always been new technologies, new audience habits and the best ways to combine the two. Over the past two years Simon’s increasingly been applying generative AI in productions, for instance enhancing the quality of the pan-Nordic success series ”F19 – Flying Aces and Double Agents” as well as incorporating it as a key element of the childrens series and Prix Jeunesse 2024 finalist ”A Christmas Miracle”.