Simon von der Au

Simon von der Au studied media informatics with a focus on media design at the Ludwigs-Maximilians-Universität in Munich for his Bachelor's and Master's degrees. From 2016, he worked as a student trainee at the Institute for Broadcast Technology (IRT), where he conducted research in the field of augmented reality. As part of his work at IRT, he set up a student laboratory to research AR in television and published scientific papers. From 2021 to 2023, he worked and researched as a research assistant at the Chair of Digital Marketing and Media Innovations at the University of the Federal Armed Forces in Munich. In June 2023, Simon von der Au moved to the University of Television and Film Munich, where he has since headed the CreatiF Center, which functions as the HFF's innovation and transfer centre. He is also the HFF's transfer officer.